Lindsey Schmidt 

Lindsey Schmidt is the Video Sales and Marketing Consultant for IMPACT, a marketing firm that helps businesses with everything they need to drive more sales from their inbound marketing. The team at IMPACT provides the tools, education, and community companies need to adopt the business framework that has helped thousands of companies drive more sales. 

Before IMPACT, Lindsey was the Senior Marketing Manager at Next Level Digital Media. She has also held positions including Content Development Manager, Producer, and Editor. Lindsey has a Bachelor of Arts in broadcast journalism from Elon University and a Master of Science in television from Boston University. 

Here's a glimpse of what you'll learn:

• Lindsey Schmidt explains the impact of using video in marketing
• Lindsey discusses the “bad” uses of video
• Lindsey talks about content quality versus image and sound quality
• Should you work from a script when shooting video?
• The purpose of creating educational video content
• How to use video in the sales process and why
• The benefits of a one-to-one video outreach
• What you need to start shooting video: platforms, equipment, and content ideas 

In this episode...

Marketing today is almost exclusively digital. We are in an age where if your business isn’t on social media and you don’t have a website, you might as well not exist. But even if you have a social media and web presence, what can you do to stand out when lined up with the competition? 

For Lindsey Schmidt, the answer to this question is video marketing. There are so many things that using video in your marketing strategy can accomplish, and they will positively impact your sales and grow your business. But do you know when and how to use video, whether you should use a script, the true purpose of using it, or how to use it in the sales process? To start using video effectively, you’ll need to have some basic knowledge of how to position it and the tools you’ll need to start. Listen in as Lindsey explains how you can get started and become a pro in no time. 

In this episode of Get the Intel, Chad Gill sits down with Lindsey Schmidt, the Video Sales and Marketing Consultant for IMPACT, to discuss how video marketing can make a huge difference in any business. Lindsey talks about how to use video in your marketing strategy. She explains the many benefits of using video, how to use video to drive sales, the type of content to create, and tips for getting started. If you’re ready to venture into video marketing, don’t miss this episode. 

Resources for this episode:

Concreate 
Chad Gill on LinkedIn
Workforce Recon 
Lindsey Schmidt on LinkedIn
IMPACT
VidYard
Loom
Soapbox
They Ask, You Answer by Marcus Sheridan
Libby 

Sponsor for this episode: 

This episode is brought to you by Laminin Coaching. Laminin Coaching is a business coaching program with a focus on contractors in and around the construction industry. At Laminin Coaching, we help clients achieve their personal and business goals by providing them with technological and virtual solutions, one-on-one training, and hiring assistance. We not only help with proposing solutions and methods, but we also implement them into your business. After all, good ideas are only useful until they’re fully implemented into your business to achieve lasting results. Sometimes it helps to work with a partner who can provide an outside perspective. Take your business to the next level by working with a consultant who can provide recommendations for growth and improvement at Laminin Coaching.