Michael Price 

Michael Price is the CEO of Bay Area Concretes (BAC) and PolishedCrete, a company recognized globally as a leader in the concrete industry, specifically noted for being one of the pioneering polished concrete contractors. Recognized for his significant contributions to the industry since the 1980s, Michael pioneered the use of concrete stains and dyes, and in 1999, he cemented his status with advancements in polished concrete. Under his leadership, BAC has become a beacon, offering various services, from architectural concrete to pioneering polished techniques, while maintaining excellence. A proud alumnus of California Polytechnic State University, Michael has been involved at every level of management and installation over his 40-year career within the company, driving innovation and earning numerous awards for his company. 

Here's a glimpse of what you'll learn:

• [2:42] Michael Price shares Bay Area Concretes’ history and evolution since 1966
• [3:30] The value of clear communication in client-contractor relationships
• [9:44] Aligning with your client’s vision
• [14:01] How are changes in industry standards influencing the shift in architectural materials?
• [16:47] Why managing people effectively is as crucial as managing technical operations
• [19:02] The importance of providing flooring sample
• [24:55]  Challenges of communicating with younger generations

In this episode...

How can an industry that has been around for ages continue to evolve and adapt? What is required to lead a business through decades of change without losing its foundational values? Can clear communication indeed be the secret sauce to longstanding success? 

From stamped concrete in the ’80s to pioneering polished concrete in the ’90s, veteran contractor Michael Price has witnessed firsthand the evolving landscape of the concrete industry. He reveals his company’s approach to maintaining a stellar reputation through consistently managing client expectations and emphasizing clear communication. The conversation also dives into aligning with architects and ensuring all stakeholders have a unified understanding of project outcomes. Michael addresses the challenge of achieving consistent finishes with polished concrete, providing insights for ensuring client satisfaction. 

In this episode of Get the Intel, Chad Gill hosts Michael Price, the CEO of Bay Area Concretes and PolishedCrete, about the shifting dynamics in the polished concrete industry. They delve into establishing and managing client expectations, how to overcome generational gaps in communication, and how to deliver tough messages and still secure contracts. Michael’s experience and methodologies hold valuable lessons for anyone dealing with tangible products and client relations.

Resources mentioned in this episode:

LinkedIn/Michael Price

Bay Area Concretes

PolishedCrete 

LinkedIn/Chad Gill 

Sponsor for this episode: 

This episode is brought to you by Laminin Coaching. Laminin Coaching is a business coaching program with a focus on contractors in and around the construction industry. At Laminin Coaching, we help clients achieve their personal and business goals by providing them with technological and virtual solutions, one-on-one training, and hiring assistance. We not only help with proposing solutions and methods, but we also implement them into your business. After all, good ideas are only useful until they’re fully implemented into your business to achieve lasting results. Sometimes it helps to work with a partner who can provide an outside perspective. Take your business to the next level by working with a consultant who can provide recommendations for growth and improvement at Laminin Coaching.